Connected Home Technology Market to Hit $9.2B in 2006*

This represents a great opportunity to capture some additional profit from each project. Although basic home automation and audio/video applications have existed, most of this growth is being fueled by Internet connectivity and low cost networking solutions. In addition, according to the 2000 Census the two largest segments of the population are 35-44 and 5-14. These two groups just happen to represent much of the new homebuyer market and the group that excels in begging their parents to spend money.

The Challenge...
Although many builders offer add-on technology options like Distributed Audio, many report that less than 10% of the buyers are taking the options. Several reasons could point to this. First, this type of offering is new to sales folks and real estate agents. While many model homes have some technology in them, most times it's tucked away and not discussed. (Cool House frequently visits models in-cognito to verify this assertion) Marketing literature often only highlights that technology options are available without detailing what these are. Second, homeowners may worry about how the system is going to be supported after move-in.

The Cool House Solution...
We strive to build relationships with builders to help them capture their share of this rapidly growing market, while creating differentiation in a competitive marketplace.

   - Marketing Plan Development: For site builders, Cool House can
       assist you in putting together a mix of technology options that
       target the type of buyer mix your homes will attract. In addition,
       Cool House will work with you to develop the right messaging
       around these solutions

   - Sales Strategy Development: For site or custom builders, Cool
       House can assist in positioning options with prospective buyers
       to offer a solution that fits their lifestyle. Cool House vendors offer
       Model Home programs with very attractive prices for
       creating an effective demonstration system

   - Technology Project Management: Many home technology projects
       require coordination of several of your subcontractors. Cool House
       is a member of the Project Management Institute and can
       help ensure the required integration tasks are performed in an
       efficient fashion, and that coordination events are communicated
       effectively. We will also ensure the design is solid, the materials
       arrive on-time and all the players know their role in the project

   - Home Technology Integration: The ultimate implementation of
       home automation and networking integrates the various
       technologies into a single system. Any control point can be
       controlled from any user input. This calls for a unique skill set that
       a company specializing in structured wiring, or one that sells A/V
       equipment from a showroom may not have. Our experience with
       IT networks and factory control equipment will help ensure your
       client's expectations are met

   - Post Move-In Support: Cool House values most the long-term
       relationship with our customers. We don't base our business on
       volume, thus we see the transfer of the solution to the buyer as
       just the beginning. Each owner will be presented with a system
       documentation package, training for each member of the family
       and a process for getting on-going support. You won't have to
       worry about phone calls regarding "how does this thing work."

Click Here or call us at 205.991.9079 to setup a time to further discuss how a partnership with Cool House can increase your bottom line, build competitive advantage and make your clients happy.